Africa For Norway - Mock PSA Campaign

By seamus -

Africa for Norway is a fake PSA campaign launched by the Norwegian Students' and Academics' International Assistance Fund (SAIH) with the expressed intent to raise global awareness of typical, one sided Western stereotypes and clichés that often prevail in ads and campaigns for relief and humanitarian funds in African countries.

 It's a clever video that highlights how often non-African nations, especially developed western countries, often perceive nations in need of aid exclusively through the filter of their most prevalent and mediated issues. For Africa, that's HIV, poverty and the corruption of African leaders. But just like the Kony campaign or the Romanian Gypsy documentary I mentioned some time ago on my blog, the issue is often simplified, one-sided and lacking in context. Let Radi-Aid be a lesson to us, then!

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